Services

Pay Per Click Marketing

Pay Per Click has 3 main phases and we are open to contracts involving one or all of them. Preferably we would like to grow with you but we can understand if you just want us to set your account up or if you have already built a campaign and just want us to manage it. Here are the 3 phases.

Keyword research

This is the start of all PPC campaign and is where we build a starter list of keywords that you can use with your account. We use a number of different tools to build a large list of keywords and also parse your logs to find keywords you may already have.

Account structure and setup

Setting up your account properly can save you a lot of hassle down the line. During This phase we structure your account and upload them to google and any other search engines you may want to advertise with. We also give you suggestions on what your landing page should be and also whether you should consider building new landing pages.

Ongoing account maintenance

This is where we really shine and where we start working to really make you money. Every month we will review your bids based on your conversion goals and adjust them accordingly. We will continually add new keywords that will help expand your account and give you a better return on your ad spend. Often this is combined with landing page development and testing to get you the best results from your PPC campaign.

We have a few different options that we can use for billing PPC campaigns. The first step is always talking with you so that we can determine your specific business needs and match you with the best package. Here are some of our ways of billing.

  1. Straight Monthly Billing Based on Spending

    This method looks at how much your spending, or budgeting to spend, and works out a price based on that. The minimum pricing is $250/month for very low budgets and we also charge a setup fee based on how developed your campaign is. At larger budgets of over $1500 then the fee will be a percentage of your adspend.

  2. Percentage Of Profit

    If you are familiar with affiliate programs then this billing strategy should be somewhat familiar. Using analytics software we track how many sales your PPC account is generating. We then decide on a percentage of the profit or a cost per action that we will receive for managing the account. This type of billing is usually accompanied with a minimum monthly payment, especially if there is no previous campaign, as it can take a month or two before generating good profits. This type of billing is always accompanied by landing page optimization so that we can get a better return for both of us.

  3. Hourly Rate

    This method is used primarily when we work with other agencies. However, this option is used if you wish to have a consultation on your current account or simply want to ask some questions. Our rates are flexible depending on the number of budgeted hours and what the work is so please Contact us for more details.

Google's Third Party Disclosure

In working with your account Ashley Marketing Group is not associated with Google in any way. To view their FAQ on working with third party advertisers such as us please click here.